Miss Modi celebrates Taiwanese heritage with a Taiwanese Street Food collection

10% of proceeds from Miss Modi’s “Taiwanese Street Food Collection” will be donated to TaiwaneseAmerican.org

My name is Casey (Hsiu-Wan) Yui, founder of Miss Modi (@missmodi2018).  I immigrated to New York from Taiwan with my family at the age of 17.  Like all new immigrants, I barely spoke English and struggled to learn the language and different culture.  After graduating high school, I worked hard to obtain a degree in Interior Design at Pratt Institute, NY.

After 20 years as a corporate interior designer, I decided to leave the industry and pursue my passion for handcrafted jewelry and design.  Through my travels in Taiwan, I found a talented young female designer whose designs celebrate Taiwanese food, culture, and the environment.  And in 2018 we agreed to do business together including co-designing jewelry.  We’re happy to say that after 2 years, people have responded positively to our jewelry collection at events in the Bay area and in LA.

One of my fondest memories growing up in Taiwan was when my parents would take my siblings and I out to the original Din Tai Fung on Xinyi Road (Taipei) for special occasions. While the bus ride was only a short 10-minute ride, we would have to wait patiently in line for hours while the aroma would drift and drive us crazy! Once inside, we were crammed shoulder to shoulder with others on a tiny table but were rewarded with the most incredibly delicious baskets of XLB in town!  It brings back so many sweet, warm memories of my life in Taiwan and eating XLB and other street foods is a must-do activity when I return.

As food is typically the first bridge between cultures and given the worldwide popularity of Boba and Xiao Long Bao, our Taiwanese Street Food collection literally flew off the shelves when we debuted it in Los Angeles last year.  For me as a Taiwanese American, it truly made me so proud to see that these little things that bring back sweet, warm memories of my life in Taiwan were now so widely loved and accepted by non-Taiwanese here in America.

In honor of Asian & Pacific Islander American Heritage Month #APAHM and Taiwanese American Heritage Week, I’m proud to be part of TaiwaneseAmerican.org’s mission to celebrate, connect, and promote Taiwanese identity, heritage, and culture with our Taiwanese Street Food collection.  To support this mission, Miss Modi will donate 10% of our net proceeds from our Taiwanese Street Food Collection to TaiwaneseAmerican.org (@taiwaneseam_org).

Please visit www.missmodi.com to learn more about us and to purchase. #missmodi2018


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