If you had told me, ten or twenty years ago, how popular and how ubiquitous Asian beauty products and Asian beauty concepts would become in the West, I wouldn’t have believed you. I don’t think many of us would have predicted the rise of Asian cosmetics here. But it’s happened. Luxury, mid-range, and budget Korean and Japanese brands have found their way onto shelves at both specialty retailers like Sephora and at mainstream, mass-market chains like Walgreens. Taiwanese brands have benefited,…
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