Lin Chen

Social entrepreneur. philanthropist. changemaker.

I am a second-generation Taiwanese American and was raised in Southern California, schooled in Texas and Taiwan, and am now a social entrepreneur in NYC. I have a passion for building brands – particularly those that share my values in wellness and sustainability. As a marketing communications professional with an emphasis on consumer lifestyle and beauty industries, I have worked for companies in various industries, ranging from startup to international public brand and B2B tech to beauty.

My experience and passion for holistic living ultimately led me to create Pink Moon, a NYC-based boutique consultancy and newly launched wellcare e-commerce that features female-founded eco-beauty/lifestyle brands. Pink Moon aims to uplift and radically transform the eco-beauty industry. In less than 3 years, I’ve has helped nearly 20 different female-founded brands bloom in various dimensions of their journey. I’ve intentionally built a business that works solely with female-founded brands that value sustainability, philanthropy, and holistic wellness because I believe that these values are key to creating a more conscious and empowering beauty space.⁣

Every aspect of Pink Moon has been carefully crafted with intention. It’s an inclusive wellcare space and community created by women, for women through every phase of life. In our online shop, we curate exclusively female-founded, sustainable self-care, well-being, and lifestyle brands including our own in-house brand, Pink Moon. We also offer monthly virtual workshops and partner with holistic practitioners to support women through their ever-changing self-care journey. Lastly, we give back a portion of our profits to charity and have donated to over a dozen of various charities since our launch in mid-June.


watch our interview with lin!



How does being Taiwanese/Taiwanese American and/or community ally play a role in your life?

As a child of immigrants and most other Asians, I was raised to have a more traditional career path but I have been defying this pretty much all of my career. I want to inspire and encourage other Taiwanese / Taiwanese Americans to pursue their passion, even if it’s against their parents’ wishes.


If you could teach future generations 1 thing about being Taiwanese/Taiwanese American or Taiwan, what would it be?

Taiwan is one of the leaders in sustainability and is a model for global sustainability. It’s a densely populated island yet one of the leaders in recycling and sustainable development. Sustainability is crucial in our current climate and is something everyone should care about – for a greener, cleaner planet, sustaining wildlife, and better health.


Favorite memory of Taiwan/Taiwanese America?

Sitting on a rocky beach in Hualien and enjoying the sun setting with beautiful fluffy clouds forming into interesting shapes.


Favorite Taiwanese food?

空心菜 (water spinach) and fresh seafood in 嘉義 Chiayi


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